Incredibly work by The New York Times.
“He doesn’t speak the language of transcendence, what we have in common,” said Jennifer Mercieca, a historian of American political rhetoric at Texas A&M University. Instead, Dr. Mercieca said, he falls back on a vocabulary he developed over decades promoting himself and his business.
“Trump’s primary goal is to spread good news and information and market the Trump brand: ‘Trump is great. The Trump brand is great. The Trump presidency is great,’” she said. “It’s not the right time or place to do that.”